Thinking "outside the box" is not a wilful effort, a coerced or orchestrated company guidebook procedure, but a core attitude. It is a reflex as genuine and automatic as breathing.
In our way of working, it includes permanent QUESTIONING, basically being the brat who is forever asking things like, "Yeah, I hear you, but HOW does that battery STORE the energy?" In your own field, think back on the people who truly innovated, what do you remember most about them?
For us, that questioning includes a certain amount of RESISTANCE to following the same road as everyone else. It's not because a lot of people are doing a particular thing, that it is necessarily useful, positive or plain decent (minor dumb trends) (baaad dumb trends). In our field, that also applies to choosing the tools we use in our projects for clients.
A few key points about GUIET.com:
- You will probably find us a bit "forward" in our manner at first, it's part of where we come from. Over the years, we have found that serious professional clients value that openness.
- You will discover that we choose (or outright build) the right tools, without using a service or platform "just because everyone else is using it." Many "popular" platforms look snazzy at first, but turn out to be heavy, cumbersome and a huge security risk. Fast-food solutions may be good for an agency's profit line, but not much else.
- You won't find us recommending social networking tools that make their living on mining your privacy, browsing or shopping habits. We make an effort to avoid them, down to a flatline ZERO if we can. Your data is yours for life, and we don't monetize on it, ever; we don't see why THEY should, either.
- We believe that Creativity is omnipresent – humming, dancing, breathing and belonging to all. Which is why working with us includes a good measure of lightness, laughter and fun.
